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Widely considered to be a leader in multigenerational marketing, Scot is leveraging changes in technology to level the playing field and capture market share for businesses throughout Southern California. Always on the lookout for the next "big thing" to grab the mind of the masses, he's begun working with both iBeacon and eddystone proximity and geo-fencing technology, giving a whole new take on how "word of mouth" marketing and advertising will shape the future of business.